01 — STORY
The story behind the slogan
What the “HEY GANGNAM” key visual stands for, at a glance.
- Many colorsThe many colors of GANGNAM FESTIVAL stand for the openness of its programs — the opening ceremony, the K‑Pop concert on Yeongdong-daero, the HEY Gangnam family concert, the music picnic at Maru Park, the Gangnam fashion festa, the food & K‑culture zone, the HEY Bongeun temple music concert and the HEY Gangnam international peace marathon.
- An open-armed Y, an emphatic !The Y is shaped like a pair of arms thrown wide open, and the exclamation mark carries emphasis — together they picture an audience cheering with both hands raised.
- A HEY shouted togetherLines gather into planes in the lettering — residents, citizens and visitors from anywhere calling “HEY” to one another. The letters keep shifting, the way a heart does during a performance.
- Letters that never stand stillNothing sits still. The motion in every letter carries the energy, the passion and the range of the festival.