Chanel Seoul Flagship

Composed of volcanic rock and black glass, this distinctly 'Chanel-esque' black building is the work of architect Peter Marino. The floor, decorated in a black-and-white tweed pattern, carries the brand's identity. Natural light filters through the dark glass, allowing Chanel items and contemporary artworks to glow naturally. Seasonal bags, accessories, and jewelry displayed under warm lighting gleam like works of art on the illuminated shelves — fitting for a brand that views fashion as art. From the season's 'Ready to Wear' collections to shoes, eyewear, fragrances, and watches, the store offers a comprehensive Chanel experience, making it famous for 'open runs' — lines forming before opening time. Entry is only possible after registering in the queue system.