# Chrome Company Headquarters (2024 Beautiful Architecture Award)

- Address: 92 Samseong-dong, Gangnam-gu, Seoul
- Coordinates: 37.5165824, 127.0615135
- Category: 삼성, 아름다운 건축물, 건축물

Photo: ⓒ 황효철

Diagonally across from COEX, beyond the former KEPCO site where Hyundai Motor's new headquarters is rising, lies a quiet residential neighborhood. The building has two distinct facades. One is a narrow front that grows wider and taller as it ascends, creating visual and structural tension amplified by a unified, rough-textured material. The second facade is a wide side composed of multiple cubes, meeting the city at the corner; beyond the formal interest of the cubes, shadows cast by the sun throughout the day lend it an ever-changing expression.

The building offers an intriguing, constantly shifting image to the city and its people. A monochrome material was selected to maximize volumetric presence and tension, with a rough texture chosen to create finer-scale surface expressions beyond just the shadows cast by the volumes. Amid large sites and spectacular buildings rising around it, the aspiration is for this small but chic building to be a considerate yet unmistakable presence in the city.

## Highlights

- 2024 아름다운 건축상 삼성동 사옥
- 이중 입면(정면·옆면)
- 거친 표면 무채색 재료

## FAQ

### How do I get to Chrome Company Headquarters (2024 Beautiful Architecture Award)?

Subway Line 2 Samseong Station or Line 9 Bongeunsa Station. Address: 92 Samseong-dong, Gangnam-gu, Seoul.

### Can I visit the interior?

Interior access varies by building. Please check availability before visiting.

### Are there nearby places to visit?

Woorisool Areumteo, Club K Seoul, Kakao Friends Starfield COEX Mall Branch are nearby.

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Source: https://visitgangnam.net/en/places/chrome-company-headquarters-2024-beautiful-architecture-award
Last updated: 2026-09-22
Visit Gangnam — the official tourism portal of Gangnam-gu, Seoul.