# Figure and Ground

> Figure and Ground is a complex cultural space with various spaces such as cafes, prop shops, exhibition halls, shared offices, and rooftops.

- Address: 53 Nonhyeon-ro 153-gil, Gangnam-gu, Seoul
- Coordinates: 37.5201623, 127.0239015
- Category: 신사, 쇼핑 가이드

The exterior is impressive, as if it is made of red brick blocks stacked on top of each other. Figure & Ground, which was created by remodeling an existing building that was over 30 years old, is a building that won the 39th Seoul Metropolitan Government Excellence Award. There is a cafe and a retail store selling interior accessories on the first floor. The use of the first and second basement levels is flexible and is often used as an exhibition space. In particular, the first exhibition, the ‘Lee Hyori we didn’t know about’ photo exhibition, was such a success that a lottery was held. The 3rd to 5th floors are shared offices, and from the rooftop, you can see the entire Sinsa-dong area and, on a clear day, even Namsan Tower.

## Highlights

- 붉은 벽돌 블록 건축
- 제39회 서울특별시 우수상
- 복합 상업·전시 공간
- ‘우리가 몰랐던 이효리’ 사진전
- 루프톱 남산타워 뷰

## FAQ

### How do I get to Figure and Ground?

Subway Line 3 Sinsa Station. Address: 53 Nonhyeon-ro 153-gil, Gangnam-gu, Seoul.

### What brands are available?

The store curates a variety of brands. Visit the store or check the official website for the full lineup.

### Are there nearby places to visit?

Dual Sonic Sinsa Branch, Hyanggieok, Sotdae Saju Cafe are nearby.

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Source: https://visitgangnam.net/en/places/figure-and-ground
Last updated: 2026-09-28
Visit Gangnam — the official tourism portal of Gangnam-gu, Seoul.