Burberry Seoul Flagship

A celebration of checks illuminating the Cheongdam intersection stops you in your tracks. The Burberry Seoul Flagship is wrapped in a metal screen inspired by the weave pattern of gabardine — Burberry's signature fabric — reflecting both the tradition and adventurous spirit of British luxury. Step inside the store unified in soft beige tones, and you'll feel as if wrapped in a cashmere scarf. At the 'Scarf Bar,' you can experience different colors, patterns, and materials before customizing your order. A new Trench Coat Personalize service is also available: customers choose their own design, material, initials, patchwork, and embroidery, with the coat custom-made to fit. The store also features Korea's only Burberry shoe corner.