Conventions & Exhibitions
COEX hosts international exhibitions, conferences, and seminars year-round. Explore events like K-Beauty Expo, Seoul Cafe Show, Comic Con, and more.
Source: COEX Official WebsiteMice Hub
Gangnam MICE Special Tourism Zone
Seoul's premier tourism zone where business meets Hallyu,
convention, shopping, and culture all around COEX.
What is MICE Hub?
What is Gangnam MICE Special Tourism Zone?
Seoul's Most Global Tourist Destination
Gangnam MICE Special Tourism Zone was designated in December 2014 as Seoul's 6th special tourism zone in the Samseong-dong Trade Center area. With hotels, duty-free shops, shopping malls, and a city airport terminal all centered around COEX Convention Center, it provides an optimal environment for both business travelers and tourists.
Source: Gangnam-gu Official Website
Overview
Source: Gangnam-gu Official Website
Gangnam MICE Special Tourism Zone at a Glance
Area
Land area 190,386㎡ (Total floor area: 1,243,695㎡)
Location
Yeongdong-daero 511, 513, 517, Teheran-ro 517, 521, Teheran-ro 87-gil 36, 46, Bongeunsa-ro 511, 524
(Samseong-dong 159, 159-1, 159-6~9)
(Samseong-dong 159, 159-1, 159-6~9)
Annual Visitors
Approx. 1.31 million (Foreign visitors)
Designation Date
December 18, 2014
Legal Basis
Tourism Promotion Act Article 70, Enforcement Decree Article 58, Enforcement Rules Article 64
Tourism Promotion Act Article 71, Enforcement Decree Article 59, Enforcement Rules Article 65
Tourism Promotion Act Article 71, Enforcement Decree Article 59, Enforcement Rules Article 65
What to do in MICE Hub?
What Can You Do in
What Can You Do in
Gangnam MICE Special Tourism Zone?
Shopping, exhibitions, performances, and dining all in one place
Shopping
Shop global brands and Korean designer brands at Hyundai Department Store Trade Center, Parnas Mall, and COEX Mall. Duty-free shops are directly connected.
Source: COEX Mall Official Website
Culture & Entertainment
Enjoy leisure time at COEX Aquarium and Starfield Library. At K-POP Square and digital signage areas, you can browse K-POP artist merchandise and exhibitions.
Source: COEX Aquarium Official Website
Dining
Experience diverse cuisine from Korean and Western to Asian fusion at COEX Mall's restaurant street and Parnas Mall's dining zone.
Source: COEX Mall Official Website
Where is Gangnam Style?
Gangnam Style Landmark
The song and the place that made the world dance
A Plaza of Meeting and Communication for Global Tourists
Well-known as the filming location for PSY's 'Gangnam Style' music video, the Gangnam MICE Special Tourism Zone features a unique landmark with Gangnam's special story.
Source: Gangnam-gu Official Website
How to get there?
How to Get to
How to Get to
Gangnam MICE Special Tourism Zone?
By subway, bus, or from the airport
Line 2
Samseong Station
→
Exit 5 (Direct to COEX)
Samseong Station
→
Exit 6 (Direct to COEX)
2 stops from Gangnam Station to Samseong Station on Line 2 (approx. 5 min)
Line 9
Source: COEX Official Website / Seoul Metro
Bongeunsa Station
→
Exit 7 (3 min walk)
15 min from Yeouido via Line 9 Express
Trunk
COEX
→
146, 301, 342, 401
Get off at COEX East Gate or Trade Center stop
Branch
Source: Seoul Bus Information System
COEX
→
3412, 3415, 3417
Routes toward Samseong-dong and Bongeunsa
Limousine
Incheon Airport
→
Route 6103 (approx. 70 min)
Board at Incheon Airport 1F, Stop 8B
Airport Railroad
Source: Korea City Airport Terminal Official Website
Incheon Airport
→
AREX → Transfer to Line 2
Transfer at Seoul Station, get off at Samseong Station (approx. 90 min)
What's nearby?
What's Near
What's Near
Gangnam MICE Special Tourism Zone?
Discover more of Gangnam's charm on foot
Bongeunsa Temple
5 min walkFounded in 794 AD (10th year of King Wonseong of Silla), this temple boasts 1,200 years of history. Located just north of COEX, it offers an urban temple experience and is popular among foreign tourists for its Templestay programs.
Seonjeongneung Royal Tombs
10 min walkSeonjeongneung is the collective name for Seolleung (tombs of King Seongjong and Queen Jeonghyeon) and Jeongneung (tomb of King Jungjong) of the Joseon Dynasty. Also known as 'Samneung Park' for its three royal tombs, it was designated as Historic Site No. 199 in 1963 and inscribed as a UNESCO World Heritage Site in 2009.
Cheongdam-dong K-Star Road
15 min walkThis street is home to major K-POP entertainment agencies including SM, JYP, and FNC. Art toy figures called 'GangnamDols' representing each agency are installed throughout the street, making it a pilgrimage site for K-POP fans.
Yeongdong-daero Media Art
3 min walkA massive LED media facade installed on Yeongdong-daero in front of COEX. Various media art videos are displayed on the 81m tall, 20m wide giant screen, establishing it as Gangnam's newest night view attraction.
FAQ
Frequently Asked Questions
It is a special tourism zone designated in the Samseong-dong Trade Center area of Seoul.
With COEX, hotels, duty-free shops, and shopping malls all concentrated here, you can enjoy business and tourism all at once.
Seoul has a total of 6 special tourism zones.
Myeongdong, Itaewon, Dongdaemun, Jongno-Cheonggyecheon, Jamsil, and Gangnam.
You can enjoy exhibitions, shopping, the aquarium, Starfield Library, movie theaters, and explore various restaurants.
Gangnam MICE Special Tourism Zone benefits from national and local government support and tourism promotion fund loans/subsidies, enabling tourism infrastructure expansion in culture, sports, and accommodation. Regulatory relaxation such as late-night business operations also applies.
Take Limousine Bus 6103 for approximately 70 minutes. Alternatively, you can take the Airport Railroad + transfer to Subway Line 2.
It's located at COEX East Gate Plaza. It's a 3-minute walk from Samseong Station Exit 6.