Mice Hub
Seoul's premier destination where business meets Hallyu
Gangnam MICE Special Tourism Zone
What is MICE Hub?
What is Gangnam MICE Special Tourism Zone?
Seoul's Most Global Tourist Destination
Gangnam MICE Special Tourism Zone was designated in December 2014 as Seoul's 6th special tourism zone in the Samseong-dong Trade Center area. With hotels, duty-free shops, shopping malls, and a city airport terminal all centered around COEX Convention Center, it provides an optimal environment for both business travelers and tourists.
Source: Gangnam-gu Official Website
Source: Gangnam-gu Official Website
Gangnam MICE Special Tourism Zone at a Glance
Tourism Promotion Act Article 71, Enforcement Decree Article 59, Enforcement Rules Article 65
What to do in MICE Hub?
What Can You Do in Gangnam MICE Special Tourism Zone?
Shopping, exhibitions, performances, and dining all in one place
Conventions & Exhibitions
COEX hosts international exhibitions, conferences, and seminars year-round. Explore events like K-Beauty Expo, Seoul Cafe Show, Comic Con, and more.
Shopping
Shop global brands and Korean designer brands at Hyundai Department Store Trade Center, Parnas Mall, and COEX Mall. Duty-free shops are directly connected.
Culture & Entertainment
Enjoy leisure time at COEX Aquarium and Starfield Library. At K-POP Square and digital signage areas, you can browse K-POP artist merchandise and exhibitions.
Dining
Experience diverse cuisine from Korean and Western to Asian fusion at COEX Mall's restaurant street and Parnas Mall's dining zone.
Where is Gangnam Style?
Gangnam Style Landmark
The song and the place that made the world dance
A Plaza of Meeting and Communication for Global Tourists
Well-known as the filming location for PSY's 'Gangnam Style' music video, the Gangnam MICE Special Tourism Zone features a unique landmark with Gangnam's special story.
How to get there?
How to Get to
Gangnam MICE Special Tourism Zone?
By subway, bus, or from the airport
2 stops from Gangnam Station to Samseong Station on Line 2 (approx. 5 min)
15 min from Yeouido via Line 9 Express
Get off at COEX East Gate or Trade Center stop
Routes toward Samseong-dong and Bongeunsa
Board at Incheon Airport 1F, Stop 8B
Transfer at Seoul Station, get off at Samseong Station (approx. 90 min)
What's nearby?
What's Near Gangnam MICE Special Tourism Zone?
Discover more of Gangnam's charm on foot
Bongeunsa Temple
5 min walkFounded in 794 AD (10th year of King Wonseong of Silla), this temple boasts 1,200 years of history. Located just north of COEX, it offers an urban temple experience and is popular among foreign tourists for its Templestay programs.
Seonjeongneung Royal Tombs
10 min walkSeonjeongneung is the collective name for Seolleung (tombs of King Seongjong and Queen Jeonghyeon) and Jeongneung (tomb of King Jungjong) of the Joseon Dynasty. Also known as 'Samneung Park' for its three royal tombs, it was designated as Historic Site No. 199 in 1963 and inscribed as a UNESCO World Heritage Site in 2009.
Cheongdam-dong K-Star Road
15 min walkThis street is home to major K-POP entertainment agencies including SM, JYP, and FNC. Art toy figures called 'GangnamDols' representing each agency are installed throughout the street, making it a pilgrimage site for K-POP fans.
Yeongdong-daero Media Art
3 min walkA massive LED media facade installed on Yeongdong-daero in front of COEX. Various media art videos are displayed on the 81m tall, 20m wide giant screen, establishing it as Gangnam's newest night view attraction.
FAQ
Frequently Asked Questions
It is a special tourism zone designated in the Samseong-dong Trade Center area of Seoul.
With COEX, hotels, duty-free shops, and shopping malls all concentrated here, you can enjoy business and tourism all at once.
Seoul has a total of 6 special tourism zones.
Myeongdong, Itaewon, Dongdaemun, Jongno-Cheonggyecheon, Jamsil, and Gangnam.
You can enjoy exhibitions, shopping, the aquarium, Starfield Library, movie theaters, and explore various restaurants.
Source: COEX Official WebsiteGangnam MICE Special Tourism Zone benefits from national and local government support and tourism promotion fund loans/subsidies, enabling tourism infrastructure expansion in culture, sports, and accommodation. Regulatory relaxation such as late-night business operations also applies.
Source: Seoul Metropolitan Government Press ReleaseTake Limousine Bus 6103 for approximately 70 minutes. Alternatively, you can take the Airport Railroad + transfer to Subway Line 2.
Source: Korea City Airport Terminal Official WebsiteIt's located at COEX East Gate Plaza. It's a 3-minute walk from Samseong Station Exit 6.
Source: Gangnam-gu Official Website