Cheongdam K-Culture

Starship Entertainment

A Cleverly Designed Entertainment Agency Building

4-5, Samseong-ro 146-gil, Gangnam-gu, Seoul

02-592-4000

starship-ent.com

Introduction

The disappointment of its stunning exterior being hidden in a narrow alley is fleeting — this building isn't just beautiful, it's brilliantly designed. The MW Building, home to renowned entertainment agency Starship Entertainment, segments its mass and installs terraces on each floor to counteract the confined surroundings. A gap running from basement to top along the wall facing the rear alley ensures ample natural light and ventilation. The clever use of base panel shadows to solve privacy issues with neighboring buildings is another smart touch — fitting for a multi-talented entertainment company.

Curation Details

Item	Description
Housed in the MW Building	The building that houses entertainment agency Starship Entertainment.
Segmented Volumes and Terraces	To counter a constrained site, the building volume is segmented with terraces installed on each floor.
Slots for Light and Ventilation	A slot running from basement to top on the wall facing the rear road secures daylight and airflow.
Privacy Resolved by Paneling	Privacy concerns with neighboring buildings are resolved through shading on the base panels.
Home to MONSTA X & WJSN	The agency home of MONSTA X and WJSN (Cosmic Girls), both beloved by fans at home and abroad.
Park Hee-soon, Yoo Yeon-seok, Lee Kwang-soo, Lee Dong-wook	Home to Hallyu-star actors such as Park Hee-soon, Yoo Yeon-seok, Lee Kwang-soo, and Lee Dong-wook, all active in Netflix dramas and beyond.
Singer & Actor Management	Building on artist and actor management, the agency also runs a diverse range of entertainment businesses.