Route A
Post-Shopping Brunch
Luxury halls, select shops, and brunch
Start at Unipair, move to Conte de Tulear, and wrap up at Galleria Gourmet 494.
One-Day Tours
Constant renewal in Apgujeong
If there is a chronicle on the history of trends, Apgujeong would be the publisher of such records. From the Orange Tribe in the 1990s to the Millennials and Gen Z in 2022, Apgujeong has witnessed over several decades the birth of the youngest, bright
A one-day course through Apgujeong, the neighborhood that has written the history of trends. Pair the shopping-to-brunch route (770m) with the park, gallery, and museum route (570m).
If trends have a history, Apgujeong is a historical site that records it. From the Orange people of the 1990s to the MZ generation of 2022, the youngest, brightest, and hipst things have bloomed in Apgujeong over the decades. A clear fact amid the rapidly changing trends is that Apgujeong is still the newest today.
Recommended Course ① Brunch after shopping☕️
A course with a total length of 770m where you can shop at luxurious luxury goods stores and unique select shops and enjoy a leisurely afternoon brunch. The walking distance is short, so you can visit all the spots in half a day. It's also a good idea to start at Unipair, have a quick coffee at Contid Tulear, and then have a meal at 'Gourmet 494', the food court at Galleria Department Store.
A course with a total length of 570m that allows you to take a quiet walk in a park in the city and visit galleries and museums. Since the spots are concentrated close to each other, it is best to examine each spot carefully. If you are interested in beauty, we recommend stopping by the Sulwhasoo flagship store.
Course 01
Brunch After Shopping
A 770m walking course that combines shopping at luxury department stores and unique select shops with a leisurely afternoon brunch. The short walking distance makes it possible to enjoy all spots in half a day. Starting at Unifair, enjoying coffee at Conti des Tuleries, and finishing at Galleria's Gourmet 494 food court is a great order.
770m
Total distance
4곳
Stops
반나절
Duration
1
2
3
4
The Galleria - Masterpieces Among Masterpieces
The Galleria in Apgujeong is a luxury department store as the first in Korea to sell three major designer labels—Chanel, Louis Vuitton, and Hermes.
Conte De Tulear - Afternoon Brunch at a Friend's House
No other place could beat this bistro when talking about a hot eating place around Dosan Park. Reservation should be made at least a week ahead, and it is not easy to go in without waiting on the weekends.
Amondz Lab - The Perfect Piece of Jewelry
Amondz Lab is the first jewelry boutique in Korea. All the elaborately designed jewelries are the works of Korean designers.
Unipair - The Perfect Pair of Shoes
An outfit isn't complete without a perfect matching pair of shoes! 'Men's Fifth Avenue' for those seeking high-quality shoes, Unipair is located hidden inside an alley near Dosan Park.
Course 02
A City Park, Galleries, and a Museum
A 570m walking course that combines a quiet stroll through a downtown park with a tour of galleries and a museum. As the spots are densely clustered, take time to explore each one in detail. If beauty is your thing, the Sulwhasoo Flagship Store is worth a stop along the way.
570m
Total distance
4곳
Stops
반나절
Duration
1
2
3
4
Nudake Haus Dosan - Sweetness Between Art and Gourmet
Launched by the eyewear brand Gentle Monster, it is unconventional and fresh beyond words. Every piece of dessert, made on the inspiration from arts and fashion, boasts unprecedented form.
Felt Coffee at Dosan Park
Given Felt Coffee's reputation for focusing on the beans and not on pyrotechnics, its coffee drinks are faithful to their roots.
Opera Gallery - Permanent Displays of Dosan Park's Landscape
From masters of Europe to emerging artists, this place is to read the trends in all media of the contemporary art market. If you want to buy the original of Picasso or Chagall, you can find reliable experts here.
Horim Museum Sinsa
The Sinsa branch opened in June 2009 to provide visitors the opportunity to enjoy Korea's cultural heritage.
History of Apgujeong
90s
1990s
Birthplace of the 'Orange Tribe'
00s
2000s
Mecca of luxury shopping
10s
2010s
Heart of social-media hotspots
20s
2020s
MZ generation's new playground
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Route B
A City Park, Galleries, and a Museum
Quiet walks, art, and beauty
If beauty is your thing, the Sulwhasoo Flagship Store is worth a stop along the way.
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FAQ
If trends have a history, Apgujeong is a historical site that records it. From the Orange people of the 1990s to the MZ generation of 2022, the youngest, brightest, and hipst things have bloomed in Apgujeong over the decades.
Recommended for both first-time visitors and returning travelers to Gangnam.
You can visit freely without reservation. However, some experience programs may require advance booking.
We also recommend 'Cafe daily break, daily rest acup, A breath of nature in South of Yangjaecheon Stream'.