Route A
Garosu-gil Architecture & Beauty
A tour of modern architecture and beauty boutiques
Clear your camera's storage before you head out.
One-Day Tours
Grasp it all in Sinsa
Sinsa-dong is like a huge net. It encompasses galleries, beauty shops, restaurants and cafes densely spread out in all directions as a huge network-a gridiron of streets intertwined with Garosu-gil and Serosu-gil. There is no escaping, only immersing and
A one-day course through the grid-patterned alleys of Sinsa-dong, where Garosu-gil and Serosu-gil intertwine. Choose between the architecture and beauty course (890m) and the cafe and gallery course (610m).
The Sinsa-dong area is like a huge net. Galleries, beauty shops, restaurants, and cafes are densely scattered horizontally and vertically in the grid pattern of Garosu-gil and Serosu-gil. So, I have no choice but to get caught as much as I want. It is very fun to be captured here and there.
Recommended course ① · A uniquecombination of architecture and beauty
A course with a total length of 890m that allows you to explore the gorgeous buildings and beauty shops near Garosu-gil. There are many spots that are good for leaving authentication shots, so it is recommended to leave camera space empty in advance.
A course with a total length of 610m that explores cafes and galleries hidden in every corner of Garosu-gil. Let’s enjoy artists’ works with a cup of coffee. You can fully enjoy it in half a day.
Course 01
Architecture Walk, Beauty & a Meal
An architectural walk that begins at Espace—a building responding to a downtown park—and continues to Harim Group Headquarters, Grand Prize winner of the 9th Gangnam Beautiful Architecture Award. Refresh with a 1:1 personalized makeup session at Villa De Murir, then close the loop at Chick Peace Sinsa, where Halal and vegan flavors meet in Middle-Eastern dishes. About 800m—half a day is plenty.
약 800m
Total distance
4곳
Stops
반나절
Duration
1
2
3
4
Espace - Architectural Response to Urban Green Space
Espace features a terrace that faces Hakdong Park. Then, exposed concrete was used without adding any material to the structure to bring the park into the interior as much as possible.
Harim Group Headquarters (Grand Prize Winner of the 9th Exhibition)
Harim Tower is a skyscraper with an S-shaped groove facade from the ground floor to the roof. A stainless steel perforated panel was installed on the inside to distinguish between the boundary and maximize the curves.
Villa De Murir
Especially popular is the 1:1 customized seasonal makeup recommended by experts, so you can take beautiful selfies.
Chick Peace - Halal Meets Vegan
Chef-owner Wi Won-jun spares no effort to make Middle Eastern food more familiar and approachable. He makes burgers with authentic pita bread and reinterpreted Middle Eastern appetizers as easy-to-eat salads.
Course 02
Galleries & Cafés in the Afternoon
Begin at 2GIL29 GALLERY, a hideaway for emerging contemporary artists, then take a breath over the signature "Classic King-Size Tiramisu" at Cafe Mula. Grab a quick cup at Flash Coffee—a global chain that arrived on Garosu-gil in a flash—before closing at GALLERY YEH, a first-generation Korean gallery that opened in Insa-dong in 1978 and became the first to settle in Gangnam in 1982. About 600m on the map, but longer the deeper you look.
약 600m
Total distance
4곳
Stops
반나절
Duration
1
2
3
4
2GIL29 GALLERY
2GIL29 GALLERY is still full of surprises even in its sixth year of operation. If you are a novice collector who wants to own a piece of art, this is a good place to open your wallet and look around.
Cafe Mula
This cozy and sunny coffee shop is reminiscent of a greenhouse or botanical garden.
Flash Coffee - A Cup of Coffee in a Flash
It is a global coffee specialty store with more than 200 stores across Asia, and the coffee taste is definitely different from the cafes that will disappear in a flash.
GALLERY YEH - Gangnam Art Scene
As one of the first-generation art galleries in Korea that opened its doors in Insa-dong in 1978, GALLERY YEH became the first gallery in Gangnam after its relocation in 1982.
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Route B
Garosu-gil Cafés & Galleries
Artists' works paired with a cup of coffee
Half a day is plenty of time to enjoy it all.
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FAQ
The Sinsa-dong area is like a huge net. Galleries, beauty shops, restaurants, and cafes are densely scattered horizontally and vertically in the grid pattern of Garosu-gil and Serosu-gil.
Recommended for both first-time visitors and returning travelers to Gangnam.
You can visit freely without reservation. However, some experience programs may require advance booking.
We also recommend 'The worth of a brand, Constant renewal in Apgujeong'.