FRAME MONTANA
Frame Montana, spearheaded by the renowned 'Montana Choi,' undeniably one of Korea's foremost fashion influencers, presents a timeless eyewear collection garnering acclaim not only domestically but also on the global stage.
Introduction



Frame Montana, launched by ‘Montana Choi’, who is arguably one of Korea’s leading fashion influencers, is a classic eyewear that is attracting attention not only in Korea but also in the global market. It is a modern version of a vintage frame and has attracted the attention of numerous celebrities since the brand was launched. You can try Frame Montana eyewear, including FM26 selected by superstar G-Dragon, at the main store showroom. Travelers who are interested in glasses should definitely stop by and try them on. For reference, in addition to glasses, the Frame Montana showroom also displays various rare fashion items such as vintage sneakers, so it is worth a visit even if you don't wear glasses.
Curation Details
| Item | Description |
|---|---|
| Eyewear launched by Montana Choi | A classic eyewear brand launched by 'Montana Choi,' one of Korea's leading fashion influencers. |
| Vintage, modernly reinterpreted | A brand gaining global attention for reinterpreting vintage frames in a modern style. |
| FM26 chosen by G-Dragon | Try on various models including the FM26, chosen by G-Dragon, at the main showroom. |
| Vintage sneakers and accessories curation | A mixed-use space where rare fashion items including vintage sneakers are displayed alongside the eyewear. |
Customer Support
FAQ
Subway Line 2 Yeoksam Station. Address: 4th floor, MEW Building, 4 Bongeunsa-ro 38-gil, Gangnam-gu.
Operating hours: Weekdays 10:00-18:00 (Break time 12:00-13:00, Weekends Closed).
The store curates a variety of brands. Visit the store or check the official website for the full lineup.
Seasonal sales and special events are held. Call 02-555-6367 for the latest information.
Gust & Gale & Oscar (2024 Top Excellence Award), Meilenstein (2024 Excellence Award), Sunday Brunch HQ (2024 Beautiful Architecture Award) are nearby.