House of Dior

Dior's standalone boutique, House of Dior, sits on Cheongdam-dong's luxury street in a white, curvilinear form reminiscent of a flower bud. The six-story boutique showcases Dior's womenswear, shoes, fine jewelry, Maison homeware, and Dior Men — all embodying the brand's vision of 'timeless elegance.' Even more popular than the boutique is Cafe Dior on the fifth floor: beyond Pierre Herme macarons, it serves afternoon tea sets and brunch, earning its reputation as a pilgrimage site for celebrities and influencers. All food is served on Dior's Maison collection 'Monsieur Dior' tableware. With the romantic rooftop ambiance rivaling Paris, the nearly 20,000-won Americano doesn't feel overpriced at all.