House of Dior
Luxury Lifestyle, Blooming Like a Flower
Introduction
Dior's standalone boutique, House of Dior, sits on Cheongdam-dong's luxury street in a white, curvilinear form reminiscent of a flower bud. The six-story boutique showcases Dior's womenswear, shoes, fine jewelry, Maison homeware, and Dior Men — all embodying the brand's vision of 'timeless elegance.' Even more popular than the boutique is Cafe Dior on the fifth floor: beyond Pierre Herme macarons, it serves afternoon tea sets and brunch, earning its reputation as a pilgrimage site for celebrities and influencers. All food is served on Dior's Maison collection 'Monsieur Dior' tableware. With the romantic rooftop ambiance rivaling Paris, the nearly 20,000-won Americano doesn't feel overpriced at all.
Curation Details
| Item | Description |
|---|---|
| Cheongdam Dior Standalone Boutique | A six-story standalone Dior boutique with a facade shaped like a white, curving flower bud. |
| Full Collection Lineup | Showcases and sells Dior's full collection — womenswear, shoes, fine jewelry, maison homeware, and Dior Men. |
| Café Dior on the 5th Floor | A Cheongdam landmark cafe offering Pierre Hermé macarons, afternoon tea sets, and brunch. |
| 'Monsieur Dior' Tableware Staging | Every dish is served on Dior's maison collection 'Monsieur Dior' tableware. |
| Rooftop with Parisian Mood | The rooftop, with its romantic mood, is famous for a vibe that rivals Paris itself. |
Explore Shopping Guide
Customer Support
FAQ
Subway Line 7 Cheongdam Station. Address: 464 Apgujeong-ro, Gangnam-gu, Seoul.
Operating hours: Mon-Sat 11:00~20:00, Sunday 11:00~19:00.
Flagship store exclusives and experience programs are available. Check at the store for details.
The store curates a variety of brands. Visit the store or check the official website for the full lineup.
Gray Cheongdam (2024 Top Excellence Award), Duru, Goshen Incorporated are nearby.
