Flagship Store

Summer 2026 flagship trends in Gangnam peak with immersive 'worldview-selling' retail, where visitors queue and spend an average of 500,000 won per person (Seoul Shinmun, 2026.02). To escape the midday heat, shoppers linger in air-conditioned brand spaces, and the Dosan-park and Sinsa districts are cited as the most active areas for summer-season fashion, beauty, and lifestyle pop-ups (Popga, 2026.06). Among foreign tourists, Gangnam's flagship shopping course has become a must-do itinerary (Trip.com, 2026.02).