Apgujeong K-Culture

Hallyu Star Street

The Korean Wave Craze Flowing Through the Street

394 Apgujeong-dong, Gangnam-gu, Seoul

Introduction

A 1 km themed street stretching from Apgujeong Rodeo Station to Cheongdam intersection. Created in 2014 to offer diverse entertainment for both Korean and international tourists amid growing global interest in Hallyu (Korean Wave), the street is home to entertainment agencies such as SM Entertainment, Cube, and FNC — the incubators of the Korean Wave. Fashion boutiques, cafes, restaurants, and galleries along the street offer glimpses into the lifestyles of Korean stars. Don't forget to snap a photo with 'Gangnam Dora' — adorable art toy characters inspired by K-pop stars.

Curation Details

Item	Description
Apgujeong Rodeo to Cheongdam 1km Themed Street	A 1-kilometer Hallyu-themed street running from Apgujeong Rodeo Station to the Cheongdam intersection.
Established in 2014	Created in 2014 for domestic and international tourists, riding the global interest in Hallyu.
SM · Cube · FNC Agency Belt	A street packed with entertainment agencies — cradles of Hallyu — including SM Entertainment, Cube, and FNC.
Divided Into Four Zones (A/B/C/D)	Divided into four zones from Sinsa Station to the southern end of Yeongdong Bridge, enabling zone-by-zone itineraries.
Zone A: Dosan Park ~ Sinsa Station	The section between Dosan Park intersection and Sinsa Station intersection.
Zone B: Dosan Park ~ Hakdong	The section between Dosan Park intersection and Hakdong intersection.
Zone C: Hakdong ~ Cheongdam	The section between Hakdong intersection and Cheongdam intersection.
Zone D: Cheongdam ~ Yeongdong Bridge	The section between Cheongdam intersection and the Yeongdong Bridge south-end crossing.
Art Toy 'Gangnam Dol'	Cute art toys 'Gangnam Dol,' characterizations of the stars, dot the street as photo spots.