Explore Gangnam

Shopping Guide

A curated shopping experience tailored to your taste.

Spring Shopping on SNS

Apgujeong-Cheongdam and Garosu-gil spots leading Insta feeds

Trend
Spring 2026 Gangnam shopping is defined by 'K-Fashion' and 'Department Store Dining.' Haus Dosan anchors Matin Kim, Le Labo and Ambush as MZ essentials; department stores evolve into food-destination flagships.

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Andaz Seoul Gangnam 545
Apgujeong

Andaz Seoul Gangnam

Hotels Shopping Guide

Korea’s first luxury lifestyle hotel introduced by Hyatt. It features top-of-the...

Gospheres Apgujeong Flagship Store 536
Apgujeong

Gospheres Apgujeong Flagship Store

Flagship Store Shopping Guide

The first flagship store of GoSphere, a brand that received attention as it was...

Fashion Model Lera's Gangnam Trend Tour 487
Apgujeong

Fashion Model Lera's Gangnam Trend Tour

Shopping Guide

7 trend tour spots in Gangnam personally visited by Russian fashion model Lera

Kia360 450
Apgujeong

Kia360

Flagship Store Shopping Guide

Kia360's eye-catching exterior made up of 7,553 modules in Kia's new brand color...

Constant renewal in Apgujeong 357
Dosan Park

Constant renewal in Apgujeong

Shopping Guide

If there is a chronicle on the history of trends, Apgujeong would be the publisher of such records. From the Orange Tribe in the 1990s to the Millennials and Gen Z in 2022, Apgujeong has witnessed over several decades the birth of the youngest, bright

People of Gangnam #1: Lee Sang-bong, Fashion Designer 212
Apgujeong

People of Gangnam #1: Lee Sang-bong, Fashion Designer

Shopping Guide K-Culture

"Gangnam has now established itself as a culture rather than a city. The word Gangnam itself has already become a brand...

Transformative Escapes Mood-Enhancing Spots for a Fresh Look 181
Gangnam Station

Transformative Escapes Mood-Enhancing Spots for a Fresh Look

Shopping Guide Story Telling Tours

The beauty industry is currently abuzz with discussions around 'eco-friendliness,' 'naturalism,' and 'vegan' practices. In Gangnam, this global trend finds expression in the concept of 'clean beauty,' a movement that adheres to stringent standards. Going

Experiencing brands 181
Dosan Park

Experiencing brands

Flagship Store Shopping Guide

There are places in Gangnam that make you wonder if you've somehow left the district behind. We're talking about hanoks-traditional Korean houses. Hanoks are a slice of Korea's own unique beauty, hidden amidst the forest of high-rises. We recommend you st

Catching Up with K-Lifestyle ② 134
Apgujeong

Catching Up with K-Lifestyle ②

Shopping Guide K-Culture

Before becoming a K-pop mecca, Gangnam was renowned for fashion, and that legacy endures. Offering high-quality clothing, accessories, cosmetics, and now high-quality experiences, Gangnam epitomizes a sophisticated lifestyle. To encapsulate the everyday l