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Beautiful Structures

Eye-catching buildings with refined aesthetics.

2024 Awardees Drawing Global Attention

Spring's hottest picks of the 13th Seoul Beautiful Architecture Awards

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Spring 2026 Gangnam architecture trends are defined by 'global pritzker' and 'dialogue with nature.' The 13th Seoul Beautiful Architecture Awards (Innospace Lab, Grain & Chung Residence) spotlight the new wave.

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Gangnam Square 3,371
Gangnam Station

Gangnam Square

Beautiful Structures

The night at Gangnam Station is dazzling than the day. Between Exit 11 and Exit...

Centerfield Building, Yeoksam-dong 2,844
Yeoksam

Centerfield Building, Yeoksam-dong

Beautiful Structures

The building where Woo Young-woo and Lee Jun-ho, the two main characters in ‘Wei...

MBC Gangnam Smart Center (Winner of the Excellence Award in the 11th Exhibition) 1,190
Nonhyeon

MBC Gangnam Smart Center (Winner of the Excellence Award in the 11th Exhibition)

Beautiful Structures

MBC Gangnam Smart Center was built in Gangnam for the first time by MBC. MBC Gan...

M Contemporary 991
Nonhyeon

M Contemporary

Beautiful Structures

Where art meets hospitality. M Contemporary is a 600-pyeong (approx. 2,000 sqm)...

Gust & Gale & Oscar (2024 Top Excellence Award) 689
Yeoksam

Gust & Gale & Oscar (2024 Top Excellence Award)

Beautiful Structures

Photo: ⓒ 이한울 This joint headquarters project by two companies chose the ince...

Rema Building (2024 Excellence Award) 509
Nonhyeon

Rema Building (2024 Excellence Award)

Beautiful Structures

Photo: ⓒ 박다해 The greatest challenge of this project was establishing the bui...

Sunday Brunch HQ (2024 Beautiful Architecture Award) 505
Yeoksam

Sunday Brunch HQ (2024 Beautiful Architecture Award)

Beautiful Structures

Photo: ⓒ 텍스처 온 텍스처 Near the site, Teheran-ro is dense with high-rise off...

Innerspace (2024 Grand Prize) 472
Nonhyeon

Innerspace (2024 Grand Prize)

Beautiful Structures

Photo: ⓒ 윤준환 As Gangnam continues to evolve, single-family homes and multi-u...

Baekyoung Nonhyeon Center (2024 Beautiful Architecture Award) 472
Nonhyeon

Baekyoung Nonhyeon Center (2024 Beautiful Architecture Award)

Beautiful Structures

Photo: ⓒ 제임스정, 마로안건축사사무소 The subdued Galaxy Black tone is expresse...

BEATO 101 (2024 Beautiful Architecture Award) 423
Nonhyeon

BEATO 101 (2024 Beautiful Architecture Award)

Beautiful Structures

Photo: ⓒ 이강석 BEATO 101 transforms a 25-year-old building (approved in 1998)...

House of Slowness (2024 Excellence Award) 346
Nonhyeon

House of Slowness (2024 Excellence Award)

Beautiful Structures

Photo: ⓒ 김용수, 스튜디오 뮤트 Set in a typical residential neighborhood, the s...

Meilenstein (2024 Excellence Award) 330
Yeoksam

Meilenstein (2024 Excellence Award)

Beautiful Structures

Photo: ⓒ 노경 Deep within a densely packed multi-family residential area along...

4×4 (2024 Beautiful Architecture Award) 326
Yeoksam

4×4 (2024 Beautiful Architecture Award)

Beautiful Structures

Photo: ⓒ 김용성 The architect sought to achieve the most fundamentally stable f...

SANDY BOX (2024 Beautiful Architecture Award) 320
Nonhyeon

SANDY BOX (2024 Beautiful Architecture Award)

Beautiful Structures

Photo: ⓒ 권보준 The north facade is designed as a simple yet clearly defined la...

N. 1127 (2024 Beautiful Architecture Award) 318
Nonhyeon

N. 1127 (2024 Beautiful Architecture Award)

Beautiful Structures

Photo: ⓒ 윤흥로 To overcome the steep, narrow slope in front of the site, two e...

Mozerim Building Renovation (2024 Beautiful Architecture Award) 306
Yeoksam

Mozerim Building Renovation (2024 Beautiful Architecture Award)

Beautiful Structures

Photo: ⓒ 박성희 The design direction began with completing design value grounde...

Heritage: Timeless Shops of the Past 262
Gangnam Station Area

Heritage: Timeless Shops of the Past

Story Telling Tours Beautiful Structures

The history of Gangnam-gu is not long. It was created along with the Seoul urban development plan in the 1970s. However, there is no name ‘Gangnam-gu’...

Gangnam Architecture 101 191
Gangnam Station Area

Gangnam Architecture 101

Story Telling Tours Beautiful Structures

Seoul: the city that never sleeps in its rapid transfiguration. Of its districts, Gangnam is perhaps the most rapidly changing yet. The day before is markedly different from the day of. Who knows what the day after will bring? The construction of South Ko