Explore Gangnam

K-Culture

Cultural experiences where art and the Korean Wave come alive.

K-Pop Pilgrimage Hotspots

Cheongdam, Apgujeong, Sinsa — Hallyu-star frequented spots

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In summer, Gangnam K-culture fills up with indoor culture for beating the heat and shaded urban strolls. Visitors enjoy blockbuster exhibitions in cool basement galleries like My Art Museum and Atelier Hermes, while COEX Shinhan Card Artium hosts summer-night musicals and concerts. The forest paths of the millennium-old Bongeunsa Temple and the UNESCO World Heritage Seonjeongneung royal tombs serve as cooling urban summer walks. Amid the 2026 Hallyu tourism boom driven by BTS's world tour, the Apgujeong-Cheongdam Hallyu Star Street and entertainment districts remain summer pilgrimage courses for K-pop fans (KTO Tourism Data Lab, 2026). Among foreign visitors, traditional experiences like Taekwondo demonstrations at Kukkiwon and royal cuisine at Pilgyeongjae draw attention as summer travel content (Ministry of Culture, Sports and Tourism, 2026).

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Hallyu Star Street 1,901
Apgujeong

Hallyu Star Street

K-Culture

A 1 km themed street stretching from Apgujeong Rodeo Station to Cheongdam inters...

Gallery O Square 1,736
Cheongdam

Gallery O Square

K-Culture

Gallery O Square, which opened in Cheongdam-dong in the fall of 2019, is a galle...

G Gallery 1,631
Cheongdam

G Gallery

K-Culture

Led by Director Jeong Seung-jin — who studied both fine arts and art business —...

Dosan Ahn Chang-ho Memorial Hall 1,484
Apgujeong

Dosan Ahn Chang-ho Memorial Hall

K-Culture

At the Dosan Ahn Chang-ho Memorial within Dosan Park, a large banner first catch...

Noblesse Collection 1,476
Cheongdam

Noblesse Collection

K-Culture

The name might sound familiar — that's because it's a gallery operated by Nobles...

2GIL29 GALLERY 1,375
Sinsa

2GIL29 GALLERY

K-Culture

Igili-gu Gallery is located at 519-22, Sinsa-dong, in an alley where the hustle...

Samseong-ri Earthen Fortress, Apgujeongji & Seunggwapyeong Site 1,205
Apgujeong

Samseong-ri Earthen Fortress, Apgujeongji & Seunggwapyeong Site

K-Culture

Could you believe that a Baekje earthen fortress once stood around Yeongdong-dae...

People of Gangnam #1: Lee Sang-bong, Fashion Designer 1,031
Apgujeong

People of Gangnam #1: Lee Sang-bong, Fashion Designer

Shopping Guide K-Culture

"Gangnam has now established itself as a culture rather than a city. The word Gangnam itself has already become a brand...

K-Star Taste Trek: A Reality Food Tour ① 626
Apgujeong

K-Star Taste Trek: A Reality Food Tour ①

Gangnam Michelin Guide K-Culture

There is a proverb like this in Korea. ‘View of Mt. Geumgang Island after a meal’. Restaurants are probably the most important part of any trip...

Catching up with K-lifestyle ① 555
Sinsa

Catching up with K-lifestyle ①

Shopping Guide K-Culture

Before becoming a mecca for K-Pop, Gangnam was originally a mecca for fashion, and that still holds true. High-quality clothing, accessories,...

K-Art and Cultural Tours 554
Apgujeong

K-Art and Cultural Tours

K-Culture

Immerse yourself in the rich tapestry of Gangnam, where the fusion of cultural and artistic performances, serene historical parks, and galleries showcasing traditional Korean paper paintings creates a harmonious blend of tradition and modernity. Explore t

Encountering art in your everyday life 540
Apgujeong

Encountering art in your everyday life

K-Culture Story Telling Tours

It is a great blessing to be able to encounter inspirational artworks mere steps away from your home. Gangnam has a concentration of galleries, both big and small, in its Apgujeong-dong and Cheongdam-dong neighborhoods. Even the neighborhood stretching be

People of Gangnam #5: Choi Ji-gang, Country Manager at Rapha Seoul 506
Apgujeong

People of Gangnam #5: Choi Ji-gang, Country Manager at Rapha Seoul

K-Culture

"Think back to the first time you rode a bicycle. Riding a bicycle is one of the purest joys you can experience in life...

Catching Up with K-Lifestyle ② 430
Apgujeong

Catching Up with K-Lifestyle ②

Shopping Guide K-Culture

Before becoming a K-pop mecca, Gangnam was renowned for fashion, and that legacy endures. Offering high-quality clothing, accessories, cosmetics, and now high-quality experiences, Gangnam epitomizes a sophisticated lifestyle. To encapsulate the everyday l

People of Gangnam #6: Ko Jeong-kyung, Actress 378
Cheongdam

People of Gangnam #6: Ko Jeong-kyung, Actress

K-Culture

“Anyway, Gangnam is a place where the culture and arts industries are concentrated. Of course, auditions are not everything. For example...