K-Culture

In summer, Gangnam K-culture fills up with indoor culture for beating the heat and shaded urban strolls. Visitors enjoy blockbuster exhibitions in cool basement galleries like My Art Museum and Atelier Hermes, while COEX Shinhan Card Artium hosts summer-night musicals and concerts. The forest paths of the millennium-old Bongeunsa Temple and the UNESCO World Heritage Seonjeongneung royal tombs serve as cooling urban summer walks. Amid the 2026 Hallyu tourism boom driven by BTS's world tour, the Apgujeong-Cheongdam Hallyu Star Street and entertainment districts remain summer pilgrimage courses for K-pop fans (KTO Tourism Data Lab, 2026). Among foreign visitors, traditional experiences like Taekwondo demonstrations at Kukkiwon and royal cuisine at Pilgyeongjae draw attention as summer travel content (Ministry of Culture, Sports and Tourism, 2026).